Auto-import CLIM.
Auto-import CLIM, based in Leopoldsburg, buys cars in Germany for Belgian buyers. We renewed the website, took over the Google Ads and put the tracking and search visibility in order.
Visit autoimportclim.be
Website, Google Ads, tracking and SEO
The situation.
CLIM already had a website and was already running Google Ads campaigns when we came in.
Some of the ads had been disapproved by Google. On top of that, not every enquiry was being measured. So it was not clear which ad brought in an enquiry.
Buyers get in touch through the form, through WhatsApp or with a phone call. The new site had to keep those three routes within reach on a phone at all times.
So we took on the site, the ads and the tracking together.
What we did.
- A new websiteCalling, WhatsApp and a request are always within reach on a phone.Website
- Service pages with call button and formEvery service page has a call button, customer reviews and the request form on the page itself.Website
- Google Ads managementWe took over the campaigns and follow them up, with new ads, negative keywords and bidding that steers on enquiries.Google Ads
- Ads approved againDisapproved ads put right again together with Google support.Google Ads
- Conversion tracking restoredForms, WhatsApp and taps on the phone number count again in Google Ads. The tracking follows the visitor's cookie choice.Analytics
- Technical SEOOne main heading per page, faster pages, easier-to-read text and correct business details for Google.SEO
- Google Search ConsoleWe checked the sitemap and submitted the most important pages to Google.SEO
- Bing, IndexNow and llms.txtThe site is in Bing Webmaster Tools and reports new pages through IndexNow. An llms.txt file sums up the business for AI assistants.SEO
What CLIM can do now.
- See what an ad brings in
- In Google Ads, CLIM sees which ad brings in a form, a WhatsApp message or a tap on the phone number.
- Steer on enquiries
- Decisions on budget and ads rest on measured enquiries.
- Contact from a phone
- A visitor calls, sends a WhatsApp message or asks for an import without searching.
- Getting found
- Google and Bing read the site correctly and get the same business details. We do not promise a position on Google.
What do your ads bring in?
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