Pierstone runs the site itself, on its own CMS.
Pierstone is a law firm in Brussels, with a second office in Prague. They wanted a site in their own house style.
- Sector
- Legal
- Engagement
- Website, CMS and audit
- Languages
- NL · FR · EN
What they asked for.
The site had to line up exactly with the Prague office - the same house style, the same feel, so that a client in Brussels and a client in Prague see the same firm.
One requirement was fixed from the start: a CMS of their own, where they change every piece of content on the site themselves without calling us. On top of that they had to be found, in Google and in AI answers.
The site today.
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Dutch, French and English
The language switch sits at the top of every page. All of them exist in all three languages, the expertise and team pages included.
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Search by practice area or by industry
Expertise can be found in two ways: by practice area and by industry. Anyone who does not know the practice area can search by industry.
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Team profiles, filterable
The team page filters by location and expertise. On a phone those become the same filters, stacked.
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A CMS built for them
The firm edits the copy, the news posts, the team profiles, the practice areas and the SEO fields itself, in all three languages.
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A security audit of the existing code
We went through the previous developer's code in full. That turned up a few critical problems, and we fixed them. When we see something wrong, we say so - whether or not anyone asked.
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Findable in Google and in AI answers
The structure and the content are built to be findable in Google and readable by AI assistants. We measure the result.
The contact form.
Reason for contact and practice area sit above the name fields, so an enquiry lands with the right team member.
The visitor first picks the reason for contact, from new client to press or recruitment, then the practice area. Name and email come last.
- Trilingual website (NL/FR/EN): expertise, industries, team, news and vacancies
- A contact form that opens with the reason for contact and the practice area
- Their own CMS, where the firm publishes in all three languages itself